Post by sumon123 on Aug 20, 2024 4:38:36 GMT -6
He is the founder and CEO of , a first-party website that provides visitor identification and remarketing pixels. He is also the founder of AdWords, a company that provides advertising and advertising management software to tens of thousands of customers around the world and was acquired in 2016 for approximately $100 million. There are concerns, but this is where the demise of third parties comes from. So some of the bigger players, like Google and even now Apple, are starting to eliminate third-party data, whether that's also decimating their ad revenue or actually increasing ad revenue because the target is gone. They acted boldly.
Larry, welcome to the show. I'd like to know what exactly you're doing on podcasts right https://bcellphonelist.com/ now. Larry King Thanks John. It's great to be here. marvelous. So I thought I'd ask you to talk about it that day. Are you involved in any way, shape or form, or not at all. They said, you know what, this new thing we call audience plus ad targeting, they said, you don't need data, you need artificial intelligence to figure out who your perfect customer is. OK Reviews were mixed.
It was acquired by the company, so it's not something else. John Jentsch Yes. I'm curious if you took some time to say, I'm just going to, I'm making a little bit of money here and I have some ability to enjoy myself. This is nothing new. targeting. Exactly. It looks like audience targeting has been around since the beginning of the year and it was always the fallback for ad targeting methods and if you didn't have any signals you would go to similar ad targeting, similar audience targeting and it just flipped the peck on its head Food order.